Contracts are Marketing Documents
A few weeks ago, I was reviewing an employee agreement for a client who was considering a job offer with a big company. After reading the agreement, I told him that the agreement was very reasonable and fair, and that I wouldn’t recommend any changes to it.
Of course, he was delighted to hear this news. After that, he became even more excited about his new job, he felt that the company cared about their employees.
This agreement was consistent with this company’s brand, part of which was “we value our associates.”
What impression would a one-sided, overly-complicated, full-of-legalese contract have?
What about a sloppy contract full of spelling errors?
What about a contract that suspiciously looks like an imperfect English translation from another language (maybe they even used Google Translate?!?! 😱)
A contract is not just a legal document, it’s also a marketing document. It can either support or undermine the company’s brand. It represents the company as much as its website or other marketing collateral, and it makes an impression – either good or bad.
I help clients with their contract branding. If you believe in protecting your brand and reputation, then your professionalism should be reflected in your contracts as well.