Trust vs. Contracts
Updated: Oct 19, 2021
One of my clients owns an IT Service company and was accustomed to doing business without written contracts. He believed that a handshake is the honorable way to do business, and he wanted his customers to feel like they could trust him at his word.
He didn’t appreciate that written contracts reduce misunderstandings. And without a written contract, his company had unlimited liability in case something went wrong.
I convinced him to incorporate a web-based contract into his customer onboarding process. Now customers click-to-accept his terms at the time of confirming an appointment.
It’s that easy.
This not only reduced his risk exposure, but as a bonus, it helped make debt collection a lot easier. I love to simplify things that don't need to be complex.
Contracts have nothing to do with trust. If you're worried that making customers sign contracts will cause you to lose business, ask yourself if you have ever misplaced your trust in someone before?