Trust vs. Contracts
Lloyd owns an IT Service company and was accustomed to doing business without written contracts. He believed that a handshake is the honorable way to do business, and he wanted his customers to feel like they could trust him at his word.
He didn’t appreciate that written contracts reduce misunderstandings. And without a written contract, his company had unlimited liability in case something went wrong.
I convinced Lloyd to incorporate a web-based contract into his customer onboarding process. Now customers click-to-accept his terms at the time of confirming an appointment.
It’s that easy.
This not only reduced his risk exposure, but as a bonus, it helped make debt collection a lot easier.
Do you value trust above all? Do you worry that making customers sign contracts will mean losing business? Have you ever misplaced your trust in someone?
Contracts are about making sure that everyone is on the same page, and that has nothing to do with trust.